Primary Research - Survey

To contribute to my research, I created a survey on Survey Monkey. I asked various questions that I felt would help me create my magazine, analyzing all the responses, and using these to help contribute to the contents of my magazine.


I took a screen shot of the survey:

On average, the people who took this survey were the right target age and gender for my audience. Because of this I am able to relate this survey to my magazine.

From these results, I am able to see that 7 out of the 11 people that took my survey usually listen to indie music. This told me that I had the age and gender of my target audience were generally suited to the genre of music that my magazine was going to cover.

More people who took my survey said they didn't read music magazines, however these people do not make up the entirety of my target audience.

NME seemed to be the most popular choice here, and therefore this will be one of the magazines I will analyse for my research. This magazine is also the closest 

For question 6, I asked the question 'Who are your favourite artists?'.

These were the responses:

- The Beatles

- Mika, Taio Cruz, Basshunter, Jason Derulo, Enrique Iglesias, David Guetta, Rhianna, Travie Mccoy

- You Me At Six, All Time Low

- Olly Murs, Pixie Lott, Westlife, Rhianna

- Paramore

- Marina & The Diamonds, Muse

- The kooks, Guns and Roses, Kings Of Leon

- The Kooks, Paramore

- Queen, Status Quo, Bon Jovi

- Radiohead, Chase and Status

- Lady Gaga, Bruno Mars, Adelle, Rhianna

When creating my magazine, I tried to take into account all the different artists mentioned, because the average age of the people who took my survey was the around the age of my target audience.

Posting my survey, and collecting responses:

When I created my survey, I posted 3 links on different websites:

As you can see, I posted a link for my survey on the website Facebook - because I felt this would be a good site to collect responses from the age of my target audience. I also posted a link on my twitter page, because again my target audience generally are the average age of people using this site.