Audience Research
Secondary -
NME:
In general, NME is aimed at a younger audience; people in their 20s. The genre of music this magazine covers is mostly contemporary music, as well as a ‘regular look back through the magazine's incredible 58 year heritage’, so it also features older artists. This magazine also gives a guide to new upcoming artists. NME's readers are of both gender, but I feel that it appeals more to males.
NME statistics:
Male: 74%
Female: 26%
Median Age: 23
Student: 42%
ABC1: 68%
Circulation: 33,875
Readership: 325,000
-here is a link to NME's media pack, for more information on it's readership: http://www.ipcadvertising.com/resource/hvcjivb3x8p8oqk9bw285ffu.pdf
Kerrang:
"Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty."
The target audience is 16-25 year olds and specifically aimed towards rock music fans. However in recent years, the age of the audience has dropped and it is more 14-17 year olds who tend to buy and read it due to its featured bands being more poppy.
Total Circulation Sales: 52,272
Age: 16-25
It is a weekly music magazine of the rock genre.
Mojo:
Discerning and passionate music aficionados, the MOJO audience is predominately male and affluent (36% AB). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality. This magazine is generally aimed at older audiences, as it features older artists, such as The Doors, The Beatles etc.
‘we like to think it's the music magazine you go to when you've grown out of all the others.’ – a quote from the ‘About us’ section of Mojo.
Male: 72%
Female: 28%
AB: 36%
A link to Mojo's media pack:
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