Overall, this magazine is very loud and in your face. It has bright, bold and eye catching colours used throughout the magazine, emphasizing the loudness of the music featured, and also emphasizing the individuality and eccentric feel this music has. Generally, looking overall at the magazine, you would tell that the main music genre featured is rock, and heavy metal - based on the artists featured, and the overall loud eccentric feel it has.
Cover
Colour Scheme
The colour scheme for this cover is generally red, white, yellow and black. These bright bold colours really attract the audience to the magazine, and really represents the loudness, and the diversity of the rock genre of music. This colour scheme makes the page seem busier, as other magazines generally have black, white and one other main colour, whereas this magazine has two bold main colours; red and yellow.
Photos
There are several photos on this page; each one of them of an artist from the rock or metal genre. The main photo is of music artist Haley Williams from Paramore. This group is an iconic rock/punk group, and therefore suitable to put on the cover. Many of the target audience will recognize this artist and for this reason be attracted to buy the magazine. The other photos also make the page seem dynamic, and are too of recognisable music bands of the same genre.
Text Picture Ratio
The text and the pictures take up about half each of the cover. This again adds to the dynamic feel of the magazine; showing it to be loud and colourful. The amount of pictures also allows more recognition from the audience when they see these bands, rather than just reading text; because their eyes will be drawn to the pictures.
Writing Style
The writing style is very short and very basic. For example, the text 'their
private photo album revealed'. This sentence from the cover is very short, simple and down to the point. The writing style is like this, so they can fit simple information on the cover, and make it short and simple enough for the audience to be able to read if they were in a shop. Another writing style is in list form; listing the bands that will be featured in the magazine - again easy a simple to read when on the shelf, and short enough to fit on the cover.
Fonts
The masthead 'Kerrang!' is in a very urban and tainted. This gives the magazine a very urban and crazy feel to it; much like the music featured in the magazine. Almost all the fonts used on the cover are tainted, and smudged. The fonts are very similar to fonts used on the covers or for the logos of bands from the rock or punk genre - so therefore this will appeal to the audience as this type of music interests them.
Contents
Colour Scheme
Like the cover, the colour scheme here is red, yellow, black and white. This continues the general theme of the magazine, and is not different to the cover, therefore showing continuity throughout the magazine. Like the cover, these colours emphasize more the loudness of the music genre featured, and also helps to make the contents of the magazine stand out.
Photos
The main photo on this page is of music artist Marilyn Manson, another artist of the rock genre of music. Again, he is an iconic musician within this genre. In the photo he is looking straight into the camera, and it wearing all black, and eyeliner. This engages the audience with this artist, and because he is wearing stereotypical 'rock' clothes, the audience will like this even more. The other photos on this page are photos of the articles you will find in the magazine - showing and attracting the audience to read the rest of the magazine. It also has pictures of posters that you can find in the magazine; posters of artists the target audience will want to have, as they like these artists.
Text Picture Ratio
Predominantly there are more pictures than there is text on this page, because the text is fairly small. The pictures on this page will draw the reader to read the text near it, therefore being able to get information to the reader. Whereas at the bottom there is a page number, and text explaining what is featured on this page, there are also photos of the actual article, and just the name of the bands underneath. This makes it more interesting for the audience because if they like the look of the page they will want to buy the magazine and read it.
Writing Style
The writing on this page is short, and down to the point - much like the cover - so they can fit on more information about the features of the magazine. For example 'If you're an unsigned band, you'll be mad about this!'. This sentence tells the audience all they need to know, without revealing too much - making them want to read on, and buy the magazine. The word 'mad' has been used as well, showing the writing style is not formal, it's casual and laid back as if talking to a friend. This appeals to the audience because it shows the 'chilled' nature of the musicians and the fact they don't take it too seriously.
Fonts
Like the cover, again the same fonts have been used; urban and tainted. This repetition is almost like a trademark for the magazine, and again portraying the rock and punk genre of the magazine. Other normal bold fonts have been used on the smaller writing to make it easy for the audience to read, and therefore see the information.
Double Page Spread
Colour Scheme
The colour scheme on this page is different to that of the cover and the contents page because it is focusing on one band, therefore can't have the Kerrang! theme. The colours are black and white, and a light blue and red. The blue colour generally matches the overall blue tone of the photos, and the red is used for separate text boxes with information. These colours are at the same time calming, but also stand out well. This almost represents Paramore's music. It also matches a lot of the pictures - the blue matching the tone, and in most of the pictures there is a hint of red that stands out.
Photos
The photos used in these pages are mostly of random snapshots of the band on tour or recording. These types of photos are suitable for the target audience because knowing and seeing what the band do on tour, and while recording mean a lot to them as well as the music - because a lot of the readers will to be musicians. The main photo on the left is a shot of Hayley Williams, the main singer and another band member. They clearly stand out from the black background, and in the photo the other member has a guitar, and Hayley is sat on the floor on her phone. In the picture there is clearly some tension, and because of this the audience will see it and want to read on to find out about the tension, or the band's falling outs.
Text Picture Ration
On the left hand side, the picture dominates the page, with a text quote at the top, and a red box in the left hand corner. This large picture give this whole article dynamics, and breaks up the mass of the text; giving the audience something to look at too. On the other side, the pictures and text are about half and half, again giving the page some excitement, but also beginning the text of the article.
Writing Style
Overall, the style is not formal, but not too informal either. It has a relaxed, humorous feel to it, for example 'Jeremy, meanwhile, is still pondering his air miles.', but however is quite serious in giving facts and information to the audience about Paramore. A lot of the article is questions asked to the band, and of them talking about their tour, and each other. A lot of the audience will appreciate the interview-like style article because they take interest in what the band has to say, and the band's experiences.
Fonts
Practically all the fonts on these two pages are the same font. The font is simple, and bold which makes the article easy to read, and portrays to the audience that the article is down to the point, purely and simply about this band Paramore. The bold fonts also stand out and clearly shows the audience which sections are the most important to read.
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