Pitch

The name of my magazine will be NBM. This is similar to that of another music magazine, NME. ‘NBM’ stands for nothing but music, and I feel this is something that could represent my target audience, as the people I’m aiming my magazine at are people who really appreciate music, and are music fanatics.

The type of music that will feature in my magazine will be predominantly indie-rock, but also older music, like Britpop and classic rock.

My target audience will be roughly aged 17-30 mainly, but I feel it will appeal to older people as well, because of the regular features of older music. My magazine will appeal to no specific gender, as the music featured is not aimed at either gender in particular.

Generally, my target audience will be really into music, and may be studying music or something to do with this subject such as music technology or events management. As well as students, the older range of my target audience may do something to do with music as a profession such as teaching guitar.

My audience are likely to play an instrument of some sort, most likely the guitar, drums, bass or a singer - these are common instruments that are used in bands, which feature in my magazine.

My target audience will be middle class as they are educated in music, and also because they can afford to pay £3.50 for a music magazine. Also, my audience will be at university, or will have gone to university.


The specific reader I have chosen will also go to music festivals, and live gigs - they may play in a band themselves. Stereotypically, the audience I have chosen to aim my product at are classed as 'indie'. This is a stereotype that means 'independent', and this represents this group of people and also the style of music they listen to. I found images that best show people classed as 'indie' and like indie-rock:

 This band The Libertines are an example of an indie-rock band, and show an example of the clothes, and the style my audience would emulate.

This picture is another example of the type of audience that would 

read my magazine.

The Style of my cover, contents and double page spread will represent the type of music that will feature in my magazine. I plan to make my pages quite simple, with white backgrounds. I plan to also use simple, but attractive fonts. Another magazine I have researched is NME, and I plan to follow this magazine's style, as I feel that my audience and NME's audience overlap.

This is the style I am aiming to get when I create my magazine:

I feel this is very simple, and chic, yet still very bold and effective. This cover really stood out to me in my research, and I hope to achieve a look like this.