Flat Plans

Before I produced my final product, I created flat plans to give me an idea of what my magazine would look like. These are my flat plans:

Front Cover:

My Flat Plan is only slightly different than my cover; I changed the picture at the top to the best indie rock songs. I did this because I feel my audience would appreciate this more than a picture, and may attract a wider audience, because they know for certain that the genre of the music featured is indie-rock.



My Contents flat plan:

This is slightly similar to my actual contents page, but I changed the main contents, and made it shorter, so I could put information on more exciting things such as competitions and live gigs to show my audience that there was a wide range of things to do with my magazine.

Double Page Spread:

My actual double page spread turned out very similar to the flat plan. I liked this layout, and I also asked my target audience about this page, and they commented on it:

"I like it, because it's conventional, but it's not at the same time. It looks like a double page spread, but there is only one picture, so there's more of the interview with the artist, and I'd rather read their article rather than look at too many pictures."

College Magazine - Front Cover

This is my college magazine front cover:

College Magazine - Contents Page

College Magazine Contents Page:



Secondary Research - Audience Research

Audience Research

Secondary -

NME:

In general, NME is aimed at a younger audience; people in their 20s. The genre of music this magazine covers is mostly contemporary music, as well as a ‘regular look back through the magazine's incredible 58 year heritage’, so it also features older artists. This magazine also gives a guide to new upcoming artists. NME's readers are of both gender, but I feel that it appeals more to males.

NME statistics:

Male:                           74%

Female:                       26%

Median Age:               23

Student:                     42%

ABC1:                          68%

Circulation:                33,875

Readership:                325,000

-here is a link to NME's media pack, for more information on it's readership: http://www.ipcadvertising.com/resource/hvcjivb3x8p8oqk9bw285ffu.pdf

Kerrang:

"Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty."            

The target audience is 16-25 year olds and specifically aimed towards rock music fans. However in recent years, the age of the audience has dropped and it is more 14-17 year olds who tend to buy and read it due to its featured bands being more poppy.

Total Circulation Sales:                     52,272

Age:                                                     16-25

It is a weekly music magazine of the rock genre. 

Mojo:

Discerning and passionate music aficionados, the MOJO audience is predominately male and affluent (36% AB). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality. This magazine is generally aimed at older audiences, as it features older artists, such as The Doors, The Beatles etc.

‘we like to think it's the music magazine you go to when you've grown out of all the others.’ – a quote from the ‘About us’ section of Mojo.

Male:                           72%

Female:                       28%

AB:                              36%

A link to Mojo's media pack: 

Primary Research - Survey

To contribute to my research, I created a survey on Survey Monkey. I asked various questions that I felt would help me create my magazine, analyzing all the responses, and using these to help contribute to the contents of my magazine.


I took a screen shot of the survey:

On average, the people who took this survey were the right target age and gender for my audience. Because of this I am able to relate this survey to my magazine.

From these results, I am able to see that 7 out of the 11 people that took my survey usually listen to indie music. This told me that I had the age and gender of my target audience were generally suited to the genre of music that my magazine was going to cover.

More people who took my survey said they didn't read music magazines, however these people do not make up the entirety of my target audience.

NME seemed to be the most popular choice here, and therefore this will be one of the magazines I will analyse for my research. This magazine is also the closest 

For question 6, I asked the question 'Who are your favourite artists?'.

These were the responses:

- The Beatles

- Mika, Taio Cruz, Basshunter, Jason Derulo, Enrique Iglesias, David Guetta, Rhianna, Travie Mccoy

- You Me At Six, All Time Low

- Olly Murs, Pixie Lott, Westlife, Rhianna

- Paramore

- Marina & The Diamonds, Muse

- The kooks, Guns and Roses, Kings Of Leon

- The Kooks, Paramore

- Queen, Status Quo, Bon Jovi

- Radiohead, Chase and Status

- Lady Gaga, Bruno Mars, Adelle, Rhianna

When creating my magazine, I tried to take into account all the different artists mentioned, because the average age of the people who took my survey was the around the age of my target audience.

Posting my survey, and collecting responses:

When I created my survey, I posted 3 links on different websites:

As you can see, I posted a link for my survey on the website Facebook - because I felt this would be a good site to collect responses from the age of my target audience. I also posted a link on my twitter page, because again my target audience generally are the average age of people using this site.